Our Latest Success Stories

Marks & Spencer

Overview
Marks & Spencer (M&S) recognised customers were increasingly using mobile devices to view their existing ‘desktop’ web site and make payment transactions. The purpose of the mCommerce project was to extend the M&S brand on to the mobile channel and to create another direct communications channel with consumers.

Strategy
M&S’s strategy was to make it really easy for consumers to interact with their brand on mobile. They worked with MIG on the user experience, design and functionality to launch of their first ever mobile internet site which gives shoppers opportunity to browse and purchase the full M&S product range of 24,000 items, spanning women’s clothing to furniture.

MIG’s consultancy took a phased approach which included ‘Discover and Definition’, ‘Concept look & feel’, ‘Design refinement & approval’ and ‘Making sure the site worked on multiple handsets’. Features include a store finder, the ability to search per product and to refine to a specific item, the facility to register account information and more.

Additionally the M&S website is now optimised for different handsets, recognising the users’ handset and operating system and serving them with the relevant and most engaging site for their personal device.

Rimmel

Overview
Working with Rimmel’s media agency OMD, New Toy devised a mobile strategy designed to provide fresh and engaging content that would keep Rimmel fans coming back for more.

Strategy
To create a hugely atractive mobile web site that refreshes along with Rimmel’s product release schedule every 6-8 weeks. Content features free samples, video downloads of Rimmel brand ambassadors such as Kate Moss, Sophie Ellis Bextor, Lilly Cole and how-to make-up tips, social content, app downloads and more.



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  • 22 reasons why retailers should get into mobile
     
  • How retailers should be embracing a mobile strategy
     
  • Marks & Spencer case study on produced a leading mobile commerce site
     
  • Webinar on implementing a mobile strategy in retail: